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How Tepino helped Habify Communicate

Tuesday, January 31, 2012

habifylogo.jpg Habify is a company that wants you to think differently about how you improve your home. They provide a service that helps connect homeowners with the latest ways to beautify and enhance your home’s performance thorough testing and offering the latest products and materials on the market. Tepino created the full identity system and a unique way to deliver the information about Habify’s products.

  • Posted by tepino at 19:11:23

Urbana Creative

Wednesday, September 23, 2009

Tepino partners with Urbana Creative. For nearly 10 years, Urbana Creative has been producing outstanding work and results for the Latin American markets as well as US Hispanic, Europe and now India. “We found that our strategic and branding expertise matches extremely well with Urbana’s rich media and production prowess, as well as their ability to communicate with so many different markets.” commented Todd Friedman Creative Director at Tepino. Francisco Manrique added “We always admired the level of creativity and professionalism of the work produced by Todd and his team and our past collaborative efforts with them have proven to be highly successful.”

  • Posted by tepino at 15:15:54

What’s in a name?

Starting out with the right brand identity is the lynch pin for your company. Think of your name as the seed from which everything grows. If your name is generic or made up a three or four letter acronym, you probably have a harder time communicating your distinct advantages and being remembered. To build a strong name you need to first make sure it has the right meaning behind it-even if this meaning isn’t obvious to the consumer. Reason being is that if you know the meaning you will have a specific approach to how you communicate. For instance, Nike is the goddess of victory-doesn’t everything Nike communicates feel aligned and focused on victory?

There’s another phenomenon that happens when you give your company a “proper” name. And by proper name I mean you wouldn’t name your boy “boy” you name him “Jack”. Jack=boy… your boy Jack. For a company it’s the same way. If your company is Book Store you’ve missed out on a huge opportunity. What kind of Book Store is this? Now let’s name it “Amazon” now you have some idea what the company stands for rather than just what the company is. So search for a name like Google, Zappos, Twitter, or Apple. It will start you off in the right direction.

  • Posted by tepino at 15:11:14

Brands live online.

Wednesday, August 5, 2009

Never before has a brand had a chance to define exactly what it does, how it looks, how it feels, and deliver a complete experience since the invent of the worldwide web. Walt Disney was a pioneer who understood that creating a full experience was the best way to reach people. That’s why he created Walt Disney World. Disney wanted children and adults to experience his movies so he created a place where you can walk in and around the adventures –experience a scene or two from the movie and interact with the characters.

Now we can all have our own little Disney Worlds –for a lot less, on screen. Ok, maybe you can’t walk through it or touch a big fluffy characters nose-but you can experience it all from the comfort of your own home and best yet- even purchase something if the mood strikes. Make sure your site creates the fullest brand experience for your customers and potential customers and remember it costs a lot less than building Tomorrow Land!